This video will answer commonly asked questions such as “What is the best way to design a logo?”. We’ll go over the process of designing a logo, from doing a competitor analysis, mind maps and moodboards. We’ll do a bunch of draft sketches and then we’ll refine our best sketch in Adobe Illustrator together.
Welcome to the second episode! Browising Fonts, we will take you through the process of selecting the correct one for your brand. If you want to learn all about what category of font is right for your logo, explore different font families, get inspired by other designers, and explore some of the hidden secrets of type - this is the video for you!
By the end of this video, you will end up with 3-4 color schemes for your logo that connect to the brief, client, and the customer. We will learn some of the basics of color theory and the psychology of color. Exploring the different techniques you can utilize for picking colors, we'll also find the best ways to get color inspiration for your own projects.
Over the past couple years, Will Paterson has given boats of advice when it comes to designing logos. So here are 5 actionable logo design tips for anyone who's just beginning their logo design journey, or anyone who's well within their journey!