Data is an increasingly potent tool at the negotiating table. The expectations have moved beyond manipulating headline figures to detailed correlation analysis. Travel managers and buyers are looking at data on total spend, compliance with policy and preferred booking channels, missed savings, advance booking windows, and online adoption across several dimensions. It’s time for an overhaul of the phrase, a picture is worth a thousand words, because today’s travel manager will tell you that data visualisation is worth millions of dollars.
In this course, raw data will be discussed. However, to make this more visually appealing and more understandable it is presented through the forms of charts and graphs, including both qualitative and quantitative statistics.
In this segment of the course, data visualisation is spoken about in greater depth by taking a closer look at how dot plots, box plots, and stem and leaf plots represent data. We’ll also talk about the rules we can use to identify outliers and apply our new data viz skills by taking a closer look at how Justin Timberlake’s song lyrics have changed since he went solo.